Legal

Privacy Policy

  Effective Date: 8 July 2026   Last Updated: 8 July 2026

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1 Introduction

Morena Startup ("we", "us", "our", "Company") operates the website https://morenastartup.com and the Morena Startup mobile application (together, the "Services"), providing grocery and daily essentials delivery within Morena, Madhya Pradesh, India.

This Privacy Policy explains what information we collect from you, how we use it, who we share it with, and the choices and rights you have regarding your information. By creating an account, browsing our website, or using our mobile app, you agree to the collection and use of information in accordance with this Privacy Policy.

If you do not agree with any part of this Privacy Policy, please do not use our website or mobile app.

2 Information We Collect

We collect information that you provide directly to us, information generated automatically as you use our Services, and information from third parties involved in fulfilling your orders.

2.1 Personal Information

When you create an account or place an order, we collect your full name, mobile number, and email address.

2.2 Delivery Information

We collect your delivery address, nearby landmark, and PIN code so that your order can be delivered accurately and on time.

2.3 Account Information

We store your login credentials, account preferences, saved addresses, and wishlist or favourites associated with your profile.

2.4 Order History

We maintain a record of items you have purchased, order value, order status, and past delivery details to help with reordering, support, and returns.

2.5 Payment Information

When you make a payment, our third-party payment gateway processes your card, UPI, or net-banking details directly. We do not store your full card number, CVV, or UPI PIN on our servers. We may retain limited transaction metadata (such as transaction ID, amount, and payment status) for order records and refunds.

2.6 Device Information

We collect information about the device you use to access our Services, including device model, operating system, app version, and unique device identifiers, to help us maintain compatibility and troubleshoot issues.

2.7 IP Address

We automatically log your IP address for security, fraud prevention, and to help determine your approximate service area.

2.8 Cookies

Our website uses cookies and similar tracking technologies to remember your cart, preferences, and login state, and to understand how visitors use our website. See our Cookies Policy below for details.

2.9 Location Data

With your permission, we access your device's location to help you select an accurate delivery address, show product availability in your area, and enable faster checkout. You may disable location access at any time from your device settings, though this may limit certain features.

3 How We Use Your Information

We use the information we collect to:

  • Create and manage your account
  • Process, confirm, and deliver your orders
  • Process payments and issue refunds where applicable
  • Provide customer support and respond to your queries or complaints
  • Send order updates, delivery notifications, and service-related alerts
  • Send promotional offers and marketing communications, where you have not opted out
  • Improve our website, app, and overall service quality
  • Detect, prevent, and investigate fraud, abuse, or security incidents
  • Comply with applicable legal and regulatory requirements

5 Sharing of Information

We do not sell your personal information to anyone. We share information only in the following circumstances:

  • Delivery personnel and logistics partners — limited to the details needed to complete your delivery (name, phone number, delivery address)
  • Payment gateway providers — to securely process your payment
  • Service providers we engage for hosting, analytics, customer support, and notifications, who are bound to use your data only for the purpose we specify
  • Legal and regulatory authorities — where required by law, court order, or a valid request from a government authority
  • Business transfers — in the event of a merger, acquisition, or sale of assets, where your information may be transferred as part of that transaction, subject to this Privacy Policy continuing to apply

6 Third-Party Services

We use trusted third-party service providers to operate our Services. These providers process certain data on our behalf under their own privacy and security policies. Our current categories of third-party services include:

ServicePurpose
Payment Gateway (e.g. Razorpay, Cashfree, PhonePe)Secure processing of online payments, UPI, and card transactions
Google MapsAddress selection, delivery location mapping, and store locator
Firebase (Google)App infrastructure, crash reporting, authentication, and push notifications
Google AnalyticsUnderstanding website and app usage to improve our Services
Push Notification ServicesSending order updates, delivery alerts, and promotional notifications
Please note: the specific third-party providers we use may change over time as our Services evolve. This section will be updated to reflect any material change in our third-party providers.

7 Data Storage & Retention

Your data is stored on secure servers operated by us or by our hosting and cloud infrastructure providers. We retain your personal information for as long as your account remains active, or as needed to provide you the Services, resolve disputes, enforce our agreements, and comply with applicable legal, accounting, or reporting requirements.

When information is no longer required for these purposes, we take reasonable steps to delete or anonymise it.

8 Data Security

We implement reasonable technical and organizational security measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These include secure servers, encrypted payment processing through our payment gateway partners, and restricted internal access to personal data.

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security of your information.

9 User Rights

You have the following rights regarding your personal information:

  • Access: request a copy of the personal information we hold about you
  • Update: correct or update inaccurate or outdated information in your account
  • Delete: request deletion of your account and associated personal information, subject to any legal retention requirements
  • Download Data: request an exportable copy of your personal data held with us
  • Marketing Opt-Out: unsubscribe from promotional emails, SMS, or push notifications at any time, without affecting order-related or transactional communications

To exercise any of these rights, please contact us using the details in the Contact Information section below.

10 Cookies Policy

Our website uses cookies and similar technologies to keep you logged in, remember items in your cart, and understand how visitors use our website so we can improve it. Cookies do not give us access to information stored on your device beyond what you share with us.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain features of our website, such as cart persistence.

11 Children's Privacy

Our Services are intended for use by individuals who are 18 years of age or older. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete it promptly.

12 Account Deletion Policy

You may request deletion of your Morena Startup account at any time. Once your account deletion request is verified, we will delete or anonymise your personal information, except where we are required to retain certain records (such as transaction and payment records) to comply with applicable tax, accounting, or legal obligations.

Please note that pending orders must be completed or cancelled before an account deletion request can be processed.

13 Data Deletion Request Process

To request deletion of your account or personal data, please:

  • Send an email to support@morenastartup.com with the subject line "Account Deletion Request", using the email address or phone number registered with your account, or
  • Call us at +91 73543 36624, or
  • Use the "Delete Account" option within the app, where available

We will process verified deletion requests within a reasonable timeframe and confirm once completed.

14 International Data Transfers

Our Services are currently operated for users within India, and your data is primarily stored and processed within India. Some of our third-party service providers (such as cloud hosting or analytics providers) may process or store data on servers located outside India. Where this occurs, we take reasonable steps to ensure such providers maintain an appropriate standard of data protection.

15 Refund & Cancellation Policy Reference

Information regarding order cancellations, returns, and refunds is provided separately in our Refund & Cancellation Policy, available within the app and on our website. This Privacy Policy governs only the collection and use of your personal information, and should be read together with our Refund & Cancellation Policy and Terms & Conditions.

16 Terms & Conditions Reference

Your use of our website and app is also governed by our Terms & Conditions, which cover matters such as order placement, pricing, delivery, and user conduct. In case of any conflict between this Privacy Policy and the Terms & Conditions on matters of data handling, this Privacy Policy shall prevail.

17 Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other operational reasons. Any changes will be posted on this page along with a revised "Last Updated" date. We encourage you to review this page periodically. Continued use of our Services after changes are posted constitutes your acceptance of the updated Privacy Policy.

18 Grievance Officer Details

In accordance with applicable Indian law, we have designated a Grievance Officer to address any concerns or complaints regarding your personal data.

Name[Grievance Officer Name — to be updated]
Emailsupport@morenastartup.com
Phone+91 73543 36624
AddressMorena Startup, Morena, Madhya Pradesh, 476001, India

We aim to acknowledge grievances promptly and resolve them within a reasonable timeframe, in accordance with applicable law.

19 Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out to us:

📞 +91 73543 36624

✉️ support@morenastartup.com

📍 Morena Startup, Morena, Madhya Pradesh, 476001, India

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